Brianna Houghton

Brianna is the person on our team at RoofingROI Labs that roofing company owners actually talk to. Every new client relationship runs through her, from the first conversation about what’s not working in their marketing, through ongoing campaign reviews, to the bigger strategic decisions about where to invest and why. That means she’s had a version of the same conversation with owners hundreds of times, and they often start like this: the phone went quiet after storm season ended, the ad spend is high but the close rate is low, the website looks fine but it’s not producing calls, the crews are staying busy but revenue isn’t where it should be.

She comes to those conversations with deep knowledge of SEO, conversion optimization, and web design, but more importantly, she understands the roofing business well enough to cut through the marketing noise and tell an owner exactly what their specific situation needs. Her writing on our blog comes directly from those interactions and the questions roofing company owners actually ask, the problems they’re trying to solve, and the answers that hold up in the real world.