Roofing Industry Research & Insights

Go beyond assumptions with original research into the roofing industry, homeowner behavior, search trends, and what really shapes the way consumers find and choose roofing companies. Explore data-driven reports from RoofingROI Labs for a closer look at the trends, decisions, and numbers shaping today’s roofing market.

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    Latest research: How Homeowners Find, Compare & Choose Roofers: The Full 2026 Survey
    29 Sep, 2026 by Jordan Parkes

    How Homeowners Find, Compare & Choose Roofers: The Full 2026 Survey

    latest roofing industry statistics

    Homeowners make several decisions before they ever contact a roofer. Our roofing industry trust report 2026 examines what gets their attention, what homeowners look for in a roofer and how they research and compare contractors, what builds or breaks trust, which factors influence hiring decisions, and how websites, reviews, contact preferences, and AI are shaping the search.

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