Jordan Parkes

Jordan has dedicated his entire career to SEO, not as a side discipline, but as his core focus. While many agencies were still trying to understand Google’s algorithm updates, he was already building campaigns, testing strategies, and developing a deep, practical understanding of how search actually works.

He founded RoofingROI Labs as a roofing-exclusive marketing agency after seeing the same mistake cost contractors millions: generic marketing from agencies that didn’t understand roofing. No understanding of slow seasons, storm spikes, or how fast you lose a job when you’re not the first to follow up. Jordan built this company to fix that.

Today, he leads a 40-person team focused on helping roofing companies grow through search optimization and lead generation that’s built for how roofing actually works, not how marketers think it works. What he shares publicly is the same thing he’s seeing internally: what’s producing leads right now, what’s falling off, how Google’s AI changes are affecting rankings, and why some companies push past $5M while others stay stuck under $1M—all grounded in data, experience, and results from the field.