How a Maine Roofing Company Got 510 Qualified Leads in 12 Months — Worth over $1.5M
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The Situation
When this Maine roofing company came to RoofingROI, they had a real problem and it wasn’t just a lack of leads.
They had no way of knowing where their calls were coming from. No tracking. No visibility. No baseline. Like most roofing companies at their stage, they were running on referrals and reputation, with zero infrastructure to measure or scale their digital lead flow.
They knew they needed to grow. They just had no system to do it.
What We
Built
We didn’t just run ads. We built their entire lead generation infrastructure from the ground up:
- Google Ads campaigns built exclusively around high-intent roofing searches
- SEO strategy targeting local and regional keywords homeowners actually use
- Facebook/Meta paids ads campaign targeting warm traffic.
- Conversion-optimized landing pages designed to turn clicks into calls
- CallRail tracking so every inbound call could be attributed, recorded, and qualified
- CRO methods applied continuously to improve lead quality over time
Everything, every keyword, every ad, every page — was built for one outcome: inbound calls and estimate requests.
What Happened Next
Results like these tend to speak for themselves.
This client didn’t just stay — they expanded their services with us and have remained a RoofingROI client since 2023. They also did something that means more to us than any review: they referred another roofing company to us.
In the roofing industry, a referral from a satisfied client is the highest endorsement possible. Nobody sends their colleagues to a vendor they’re not completely confident in.
Two-plus years later, we’re still running their campaigns, still delivering leads, and still earning their trust every month.
The strategy
For this client, the strategy focused on rebuilding their local presence and turning the website into a real lead generator. We started by tightening up all the core signals Google uses to evaluate a local roofing business, then modernized the site so visitors could move naturally toward a quote or call. At the same time, we put proper on-page SEO and content in place to target the services and locations that matter most.
- Revitalized and fully completed the Google Business Profile with accurate locations, correct roofing categories, and a keyword-focused description
- Modernized the website with a clean design, clear CTAs, and responsive layouts for mobile visitors
- Built out and optimized core service pages and simple location pages for priority service areas, supported by ongoing problem-solving blog content
- Ran a full technical and speed audit to fix errors, improve load times, and implement local schema so search engines can better understand services and service areas
- Cleaned up and expanded local citations on major directories and regional sites, adding local sponsorships for high-quality backlinks and awareness
- Launched focused Google Ads campaigns around high-intent roofing keywords with tightly targeted local ad groups and clear landing pages
- Created a quarterly content and link roadmap and set goals for new reviews and photo updates on the Google Business Profile to keep growth moving
Results
The client’s website authority grew substantially with their backlink profile improving in both scale and quality. A steady stream of relevant links helped lift domain rating and send stronger trust signals to search engines, which supported both service pages and key location pages. As that authority increased, their site became more competitive across Maine and in broader regional and national searches tied to roofing.
These gains translated directly into better rankings and more traffic across core keywords. The client moved ahead of all local competitors in organic visibility and now holds top 5 positions for several high-volume roofing terms both nationwide and within Maine. This stronger search presence gives them a clear edge in capturing demand, driving qualified visits, and turning that traffic into booked work across South Portland, Portland, and surrounding markets.
Traffic and engagement growth
This client saw sharp gains in traffic and activity once the new site and campaigns went live. GA4 year-over-year data shows a clear lift in reach, with more visitors landing on service and location pages across Maine. Cleaner design, clearer calls to action, and stronger intent targeting made it easier for visitors to move toward calls, forms, and estimate requests. The traffic curve now matches their position as a leading roofing provider in South Portland, Portland, and nearby markets.
Performance at a glance
The analytics story highlights both higher volume and stronger intent. GA4 shows that the site is attracting a larger pool of new visitors while also creating more meaningful interactions on key pages. Together, these gains support growth in booked work across their wider targeted service area.
- Around 100% increase in sessions year over year in GA4
- Over 90% increase in new users year over year in GA4
- Almost 230% increase in key events and conversions year over year in GA4
- Higher engagement on core roofing service pages, with more visitors reaching contact and estimate sections
- Stronger traffic levels across priority Maine locations, including South Portland and Portland
- A healthier mix of organic, direct, and paid visits supporting consistent lead flow
Start with a free roofing marketing audit and see how you stack up against competitors.
Key takeaways
90%
Traffic increase
230%
Conversion increase
100%
Increase in website sessions
85%
Of keywords in Top-10 positions
Conclusion
Our work highlights what a coordinated strategy can do for a large roofing company looking to grow beyond its home base. By pairing a modernized website with stronger local SEO and tightly targeted campaigns, the client built real authority and pulled ahead of local competitors across South Portland, Portland, and neighboring areas. Rankings and traffic for core roofing keywords climbed into top positions, including top 5 visibility for high-volume terms both in Maine and nationwide. With a sharp lift in key conversions, their online presence now supports the scale and momentum of the business.
Like what you see and want similar results?
Reach out with a few details about your roofing company, and we’ll walk you through how to improve your marketing strategy.