Here’s Exactly What Happens From
First Call to Full Pipeline
If you’re wondering what it’s like to work with us, here’s the process, from the first call to a fully built marketing pipeline.
It’s six clear steps, all focused on one thing: getting you more booked roofing jobs.
Marketing that works because
it’s built right
Most agencies skip the foundation work and jump straight to billing. We don’t start until every piece is in place and every decision is informed by your market.
Most roofing companies have been burned by a marketing agency at least once. They signed a contract, paid a retainer, got a PDF full of charts that meant nothing, and had nothing to show for it six months later.
That’s why we put our entire process on the table before you sign anything.
Discovery call & market audit
We audit your Google Business Profile, current rankings, review profile, website health, and how competitors are positioned in your market. You see exactly where you stand before we recommend anything.
Custom strategy build
Based on your audit, goals, and budget, we build a written strategy, including specific channels, target areas, content priorities, and CRM requirements. You review and approve it before work begins.
Foundation build
Technical SEO fixes, service and location page development, GBP optimization, citation cleanup, CRM configuration, automation setup, and review generation deployment. Everything built right before anything goes live.
Campaign launch
Paid ads, SEO campaigns, and review sequences go live in a coordinated sequence. Most clients get their first inbound leads within the first week of paid ad launch.
Optimization
Daily monitoring, weekly optimization, monthly strategy adjustments. When a storm hits your market or Google updates an algorithm, we adjust immediately, not at the next quarterly review.
Transparent reporting
Clear monthly reports showing calls, forms, leads, cost-per-lead, rankings, and pipeline value. We review it with you on a call and tell you what we’re doing about anything underperforming.
No long-term contracts
Month-to-month by default. Instead of a locked contract, your results earn continued business.
You own everything
Every asset we build, from the website and content to ad accounts and CRM, is yours to keep.
Roofing only
Every person on our team works on roofing campaigns every single day. No divided attention across industries.
No long-term contracts
Month-to-month by default. Instead of a locked contract, your results earn continued business.
You own everything
Every asset we build, from the website and content to ad accounts and CRM, is yours to keep.
Roofing only
Every person on our team works on roofing campaigns every single day. No divided attention across industries.
Before You Start
Common questions
How long before I see results?
Paid ad campaigns produce leads within the first week. SEO produces meaningful organic lead volume between months three and six. We run both simultaneously so there’s no dead period waiting for rankings.
How much time does this require from me?
Two to three hours during the first two weeks for kickoff calls and access setup. After that: a monthly review call. We handle all execution. You run your roofing company.
Is there a long-term contract?
No. Month-to-month is standard. Every asset we build belongs to you, including your website, ad accounts, CRM, and content. If you ever leave, you take it all with you.
What if I'm not happy with the results?
We have a direct conversation. Our reporting is transparent enough that there’s never ambiguity about performance. If something isn’t working, we identify why and fix it, or tell you honestly if the market can’t support the goal.
Ready to see this process
applied to your market?
Schedule a discovery call. We’ll audit your current position and show you
exactly what it would take to dominate your roofing market.