Call (833) 711-4313 Our team

The Team Built for
Roofing Companies

At RoofingROI Labs, more than 40 specialists support every campaign,
led by an owner with deep SEO experience and a director who knows every client by name.

40+ Team members
200+ Clients served
15 years In roofing marketing
90% Client retention
Leadership

Meet The Management Team

The CEO who sets the strategic standard and the Director who holds every client relationship, supported by six specialized teams across the agency.

Dedicated roofing marketing agency built for contractor growth

Jordan Parkes

Owner & CEO

Jordan has spent his career inside the SEO industry, from building his first campaigns when local search was in its infancy to architecting the AI search optimization systems that drive roofing companies to the top of Google AI Overviews today. He’s worked across hundreds of competitive markets, led teams through multiple major algorithm shifts, and built RoofingROI Labs from the ground up into a 40+ person agency working exclusively with roofing contractors. His technical depth in SEO, which includes link acquisition, content architecture, and schema and generative engine optimization, is what sets the strategic standard every team in the agency works to.

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Experienced team behind a trusted roofer marketing company

Brianna Houghton

Director of Business Development & Accounts

Brianna is the person roofing company owners actually talk to. She leads client relationships across our agency, from the first strategy conversation through ongoing campaign reviews, and brings a rare combination of commercial instinct and technical depth to every account she touches. Her background spans SEO strategy, conversion rate optimization, web design, and brand positioning, which means she understands not just what a campaign should produce but why it’s performing the way it is and exactly what needs to change. Clients describe working with Brianna as having a strategist who always knows their business as well as they do.

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Our teams

The full roofing marketing machine

Our marketing agency for roofing companies has six specialized teams,
there to cover every discipline your campaign requires backed by exclusive roofing expertise.

Proven roofing marketing services backed by industry expertise

SEO & AI Team

Technical SEO, local search, Google AI Overview optimization, schema, and generative engine visibility for every client market.

Client-focused digital marketing for roofing companies since day one

PPC Team

Google Ads, Local Services Ads, and paid search specialists who manage campaign structure, bidding, and optimization daily.

Results-driven marketing for roofers

Content Team

Writers and editors who produce roofing-specific service pages, location pages, FAQ content, and blog posts built to rank and convert.

Development Team

Web developers specializing in contractor websites — fast, technically sound, optimized for Core Web Vitals and roofing conversion flows.

Design Team

UI/UX designers who build roofing websites that look professional, load fast, and convert homeowners who land on them.

Operations & CRM

Account managers, CRM implementation specialists, and automation engineers who keep campaigns running and pipelines healthy.

Why It Matters

One industry. Deep expertise. Every day.

When your entire team works on roofing campaigns every day, the knowledge compounds in ways that simply can’t exist at a generalist agency. We know which keywords convert in storm markets. We know what a competitive map pack looks like in Dallas vs Denver vs suburban Chicago — and what it takes to break into each one. That institutional knowledge is in every decision every team member makes for your campaign.

Call (833) 711-4313

40+

In-house specialists

6

Dedicated departments

100%

Roofing industry focus

15yr

Accumulated expertise

Why It Matters

One industry. Deep expertise. Every day.

When your entire team works on roofing campaigns every day, the knowledge compounds in ways that simply can’t exist at a generalist agency. We know which keywords convert in storm markets. We know what a competitive map pack looks like in Dallas vs Denver vs suburban Chicago — and what it takes to break into each one. That institutional knowledge is in every decision every team member makes for your campaign.

Call (833) 711-4313

40+

In-house specialists

6

Dedicated departments

100%

Roofing industry focus

15yr

Accumulated expertise

Work With a Team Built Exclusively for Roofers

Contact us to find out how the full RoofingROI Labs team would work together on your campaign.