The Team Built for
Roofing Companies
At RoofingROI Labs, more than 40 specialists support every campaign,
led by an owner with deep SEO experience and a director who knows every client by name.
Meet The Management Team
The CEO who sets the strategic standard and the Director who holds every client relationship, supported by six specialized teams across the agency.
Jordan Parkes
Owner & CEO
Jordan has spent his career inside the SEO industry, from building his first campaigns when local search was in its infancy to architecting the AI search optimization systems that drive roofing companies to the top of Google AI Overviews today. He’s worked across hundreds of competitive markets, led teams through multiple major algorithm shifts, and built RoofingROI Labs from the ground up into a 40+ person agency working exclusively with roofing contractors. His technical depth in SEO, which includes link acquisition, content architecture, and schema and generative engine optimization, is what sets the strategic standard every team in the agency works to.
Brianna Houghton
Director of Business Development & Accounts
Brianna is the person roofing company owners actually talk to. She leads client relationships across our agency, from the first strategy conversation through ongoing campaign reviews, and brings a rare combination of commercial instinct and technical depth to every account she touches. Her background spans SEO strategy, conversion rate optimization, web design, and brand positioning, which means she understands not just what a campaign should produce but why it’s performing the way it is and exactly what needs to change. Clients describe working with Brianna as having a strategist who always knows their business as well as they do.
The full roofing marketing machine
Our marketing agency for roofing companies has six specialized teams,
there to cover every discipline your campaign requires backed by exclusive roofing expertise.
SEO & AI Team
Technical SEO, local search, Google AI Overview optimization, schema, and generative engine visibility for every client market.
Local SEO Specialists | AI SEO Engineers | Technical Analysts | Link Builders
PPC Team
Google Ads, Local Services Ads, and paid search specialists who manage campaign structure, bidding, and optimization daily.
Google Ads Managers | LSA Specialists | Landing Page Strategists
Content Team
Writers and editors who produce roofing-specific service pages, location pages, FAQ content, and blog posts built to rank and convert.
SEO Content Writers | Editors | Content Strategists
Development Team
Web developers specializing in contractor websites — fast, technically sound, optimized for Core Web Vitals and roofing conversion flows.
WordPress Developers | CRO Specialists | Technical QA
Design Team
UI/UX designers who build roofing websites that look professional, load fast, and convert homeowners who land on them.
UI/UX Designers | Brand Designers | Ad Creative
Operations & CRM
Account managers, CRM implementation specialists, and automation engineers who keep campaigns running and pipelines healthy.
Account Managers | CRM Specialists | Automation Engineers | Reporting Analysts
One industry. Deep expertise. Every day.
When your entire team works on roofing campaigns every day, the knowledge compounds in ways that simply can’t exist at a generalist agency. We know which keywords convert in storm markets. We know what a competitive map pack looks like in Dallas vs Denver vs suburban Chicago — and what it takes to break into each one. That institutional knowledge is in every decision every team member makes for your campaign.
40+
In-house specialists
6
Dedicated departments
100%
Roofing industry focus
15yr
Accumulated expertise
One industry. Deep expertise. Every day.
When your entire team works on roofing campaigns every day, the knowledge compounds in ways that simply can’t exist at a generalist agency. We know which keywords convert in storm markets. We know what a competitive map pack looks like in Dallas vs Denver vs suburban Chicago — and what it takes to break into each one. That institutional knowledge is in every decision every team member makes for your campaign.
Work With a Team Built Exclusively for Roofers
Contact us to find out how the full RoofingROI Labs team would work together on your campaign.